SPECIALIST AND PUBLIC TRADE FAIRS – IDEAL LOCATION, IDEAL REACH

Freiburg’s unique location in the Upper Rhine region near the border of three countries means the pleasant Green City is the best possible location for wide-reaching trade fairs that are ‘Made in Germany’. Its close proximity to Switzerland and France makes it an ideal starting point for specialist and public trade fairs, and thanks to its cross-border reach, it can bring together European thinking like very few other event locations.

At the same time, Freiburg boasts extensive and diverse industry expertise in future-oriented areas of research, the service sector and industry. This is how, for example, the foundation was laid in Freiburg for the international success of the solar technology trade fair The smarter E (previously Intersolar), organised by FWTM. Other world-leading trade fairs like Interbrush also shape the business-oriented profile of Messe Freiburg.

Public trade fairs – both those that we organise ourselves and those of our clients – benefit from the young and lively character of Freiburg. The population is characterised by students, young families and high earners in their 40s and 50s, and they are curious and open to new things. Furthermore, visitor surveys show that the appeal of Messe Freiburg stretches from the Black Forest into Alsace, and from the affluent north of Switzerland a long way down the Rhine. Use this large catchment area to your advantage to give your event appeal, reach and success.

Feel free to get in touch. We’ll provide support from the very first idea based on our knowledge and expertise to ensure an all-round professional trade fair experience.